Podknife - Should I Expand My Brand or Stay Niche? by AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

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Should I Expand My Brand or Stay Niche?

Podcast |: AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Publisher |: Flynndustries Media
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing,; Podcasting,; Technology
Categories Via RSS |: Business
Publication Date |: Mar 31, 2022
Episode Duration |: 00:22:56

Description
iTunes Summary

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt started a very niche business selling Skylanders collectibles—he went one inch wide and one mile deep. So should he go wider, or deeper?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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