Podcasting can be a great way to market your business, and add a human touch to your company. But does this mean that every business should be running its own podcast? On this episode, we're joined by Jacob, who's Head of Marketing here at The Podcast Host and Alitu. On this episode we'll cover: - How someone might decide whether or not podcasting around their business is the right move. - Potential differences between a business podcast and a creative outlet or hobby show. - Examples of business podcasts that are "doing it right".