Harvard Business School professor emerita Shoshana Zuboff talks with Recode's Kara Swisher about her new book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. In this episode: Zuboff's background and why she wrote the book; how the economy got digitized; maximizing shareholder value "scraped the life out of so many of our institutions and our businesses"; how surveillance capitalism was invented; why Zuboff uses the term "surveillance capitalism"; how tech companies are like magicians (and not in a good way); and what the hell do we do about this? Learn more about your ad choices. Visit podcastchoices.com/adchoices