Join Montel Williams on this episode of Let's Be Blunt with Montel as he sits down with Ricardo Baca—a pioneer in cannabis journalism and PR. Ricardo made history as The Denver Post's first-ever cannabis editor, reshaping the conversation around cannabis through groundbreaking reporting and editorial leadership. 

Today, as the founder of Grasslands, a PR and marketing agency specializing in cannabis, psychedelics, and natural wellness, Ricardo shares his insights into how storytelling and advocacy are normalizing these industries.

Together, they discuss the evolution of cannabis policy, the power of education, and the rise of psychedelics in wellness. What lessons can psychedelics take from cannabis’ path to legitimacy? 

Why has federal legalization for cannabis stalled despite bipartisan support? And how can PR and storytelling combat decades of stigma and misinformation?

Tune in to hear from one of the most influential voices in the cannabis and psychedelics space as he explores where we are, how we got here, and what lies ahead for these rapidly transforming industries.

🎙️ Subscribe, listen, and share this episode with anyone curious about the future of cannabis, psychedelics, and natural wellness!