Shannon Vaughn, Founder of Pursoma, walks us through the birth of a beauty brand rooted in wellness, starting with a quest for alternative treatments to a life-threatening illness that involved studying medicine at Georgetown and meditation in India. She offers insights into a business bringing the ritual of bathing to the next level, from the importance of controlling the supply chain for ingredient purity and sustainability to cultivating ingredients on their own 100 acre farm, to owning and operating a hand-batched production facility, selling everywhere from Ulta to high-end spas, and building a community from the bottom up at an entirely female company.

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