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Dilpreet Singh, Head - CRM and Customer Analytics at The Oberoi Group talks about Servicing & Personalization - The heroes of CX on Engati CX. He says customer experience is important, CX is nothing but a bridge between customer and brand, which is managed by the brand. Data is important to let it be any industry and connecting the data is important rather than collecting data. He also says CRM is not constant, it keeps on changing, so therefore TEST - LEARN - EVOLVE

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