Today’s guest, Serge Kassardjian, is the co-founder and CEO of StayTuned Digital, and a partner at 6th Man Ventures. He got his MBA from Harvard and Bachelors and Masters in Engineering from Stanford, where he was the President of his class. Serge is a fighter, an entrepreneur with irons in the fire of two incredibly volatile sectors – e-commerce and crypto, so he’s the perfect guest to come on Panic with Friends. As the pundits at CNBCq say ‘the markets are in turmoil’; and it’s not just crypto, but our beloved e-commerce stocks, including Amazon $AMZN and Shopify $SHOP, that are taking a beating. We discuss StayTuned Digital, which is a Shopify roll-up, but not in the classic sense of rolling up e-commerce stores – they’re rolling up software companies on the app side. We get into Serge’s love of STEPN – the crypto/web3 lifestyle app, and what the future crypto/web3 ecosystem might look like for us ‘normies’. (Full disclosure: StayTuned is a Social Leverage (Fund III) portfolio company.)  Guest - Serge Kassardjian, Co-founder and CEO at StayTuned and Partner At 6th Man Ventures  howardlindzon.com, staytuned.digital, 6thman.ventures, sergekassardjian.com   Twitter: @howardlindzon, @PanicwFriends, @sergekass, @staytuned_dig, @knutjensen  linkedin.com/in/sergekass  #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: Introduction (00:043) Welcome Serge (03:21) Selling dumbbells (04:05) Coming to America (05:11) Starting in e-commerce (07:17) Macro trends in e-commerce (09:22) Growth is in headless solutions (10:50) Non-linear paths in startups (13:14) Serge’s time at Google (13:38) Shopify app roll-ups (14:03) Building the StayTuned team (14:43) Getting into crypto (16:02) Early whale on NBA TopShot (17:28) International e-commerce (18:06) Venture debt model (19:05) StayTuned apps (20:26) Shopify competition (22:25) Catching the crypto bug (24:35) Talent moves to crypto (26:02) Crypto adoption demographics (27:40) STEPN sneaker NFTs (29:54) Wrapping up (37:23) Closing thoughts (38:59)