SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen.

(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!)

Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!)  What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.

As another people-y marketer, this episode made me fall a little bit in love with SEO. I’m sure that it will help you do exactly the same thing. 

Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services. 

(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)

Today we cover

• What is SEO 
• Why it’s important
• The difference between SEO and Adwords
• What you need to do to be found on Google
• Why every business needs a Google Business page
• How to optimise your Google Business Page

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