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Michael Girdley (@Girdley) and Xavier Helgesen (@XavierHelgesen) talk about a mobile app for scanning plants and trees. Before delving into details like the churn rate for this offer, we started with the fundamentals of how this app functions. We will also know how frequently our hosts have been using Image search. We get into how this deal can be effective in the market and what strategies can be applied for this business to succeed. We will also learn more about the power dynamics in this market.

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Thanks to our sponsors!

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Show Notes:

(00:00) - Introduction

(00:41) - Our sponsor is CloudBookkeeping.com

(02:08) - Quick catch-up with Xavier

(02:44) - Deal & Financials: 1-person start-up: Profitable Mobile Plant and Tree Scanner App

(03:12) - How does this deal work?

(04:09) - What is the concept of “The Pain of Pain”?

(05:55) - How sticky are these customers? What are they paying to get customers?

(07:34) - What is the churn rate on this deal?

(10:05) - What is Xavier’s prediction for this app? What’s the trend for iOS?

(14:01) - Who would buy this Saas business?

(16:08) - What is the possible bull case for this deal? What are the opportunities for this kind of business?

(17:24) - How can gamification be an opportunity for this deal? What is the rabbit hole?

(18:24) - What is the bear case in this scenario?

(19:09) - How does Xavier think about customer retention in software?

(22:24) - What is the effect of a recession in the market?

(24:36) - Why are some software companies getting punished in the public markets? What are some of the power dynamics in this market?

(28:45) - What is the best lesson we learned today?

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Additional episodes you might enjoy:

#137 - A deal that is going UP!  #136 - Can we make bank with Cricket Wireless stores?#135 - Should we buy this warehouse software business?#133 - How to value and underwrite commercial Real Estate? With special Guest Chris Powers

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