Season 2, Episode 8- General Motors in the 1920s: How A Struggling Company Became the Chrome Colossus
Media Type |
audio
Podknife tags |
Detroit
History
Society & Culture
Categories Via RSS |
Education
History
Publication Date |
Apr 09, 2019
Episode Duration |
00:21:28

In 1920, General Motors was a company in trouble. Its founder was fired- for a second time. Henry Ford was eating G.M.'s lunch with his Model T. But a decade later, G.M. had revamped itself into the model of a big business, and would remain so for decades, largely following the same playbook written by Alfred P. Sloan, Jr. in the 1920s. We'll follow its resurgence with help from Paul Lienert, a veteran auto writer and Detroit correspondent for Reuters.

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