In this episode, I’m really excited to have on the InnovaBuzz podcast as my guests, Sean D'Souza from Psychotactics. As Sean describes Psychotactics, "come with us on this wild and whacky adventure into the world of marketing. Instead of some boring, tedious marketing theory, we'll have a rollicking time learning about customer behaviour." Sean is also host of the Three Month Vacation Podcast and author of The Brain Audit - Why Customers Buy and Why They Don't, which is a quite unique and refreshing way of exploring marketing from the customer journey point of view, with humour, cartoons and at the same time very practical advice. He runs the 5000BC membership site and also has a forthcoming book coming out called Suddenly Talented. In our discussion, Sean talked to me about The 7 Red Bags of the Brain Audit Adapting your products and services to the customer journey and where customers are on that journey with their expectations Focusing on the outcome and results that your customers will get, as your guarantee Listen to the podcast to find out more. Shownotes and Blog The Podcasts