Have you ever realized the role that scarcity plays in your money decisions? Scarcity is all around us in our daily lives. Whether you’ve stood in line to buy the latest Xbox or scooped up all the toilet paper during the height of the pandemic, you’ve experienced a scarcity mindset. Our guest, Mindy Weinstein, Ph.D. author of the new book The Power of Scarcity and founder of the digital marketing firm Market MindShift will tell us just how big a role scarcity plays in our daily lives. In this eye-opening conversation, Mindy shares everything you need to know about scarcity and the role it plays in your money, how to recognize scarcity when it’s happening and do something about it, how advertisers use FOMO to play into your fears, and a super interesting story about why the diamond ring became the sign of love. LINKS The Power of Scarcity book Meet Mindy LEAVE US A REVIEW Leave us an honest rating and review, pretty please. Head to the podcast player you’re listening to this episode to leave us a review, or click here to leave a review for Everyone's Talkin' Money podcast on Apple Podcasts.  Love this episode. Share it with a few friends so they can also learn these valuable money concepts. Be sure to FOLLOW and SUBSCRIBE, never to miss an episode! GOT A QUESTION? Have a Shannah Shares question? Submit your question here https://bit.ly/shannahshares MORE MONEY TIPS Follow Me on Instagram for more money tips and behind-the-scenes information https://www.instagram.com/shannahgame Learn more about your ad choices. Visit megaphone.fm/adchoices