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Scaling a DTC toy business with Sandra Lin from KiwiCo

Podcast |: Found
Publisher |: TechCrunch
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Startups,; Technology
Categories Via RSS |: Business,; Entrepreneurship,; News,; Tech News,; Technology
Publication Date |: Oct 08, 2024
Episode Duration |: 00:43:59

Description
iTunes Summary

In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.

00:00 - Introduction 01:24 - The Story Behind KiwiCo: From Idea to Business04:53 - Turning an Idea into a Marketable Product06:32 - Testing and Feedback Beyond the Bay Area10:00 - Early Marketing Strategies and Organic Growth15:50 - Expanding into Retail and New Channels16:06 - The Product Development Process at KiwiCo21:27 - Fundraising and Navigating the Venture Capital Path25:51 - Balancing Entrepreneurship with Family Life31:01 - Early Challenges and Lessons Learned35:08 - What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

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