Scale #5 - How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation
Podcast |
Inside Intercom
Publisher |
Intercom
Media Type |
audio
Podknife tags |
Business, 
Design, 
Interview, 
Management & Marketing, 
Product Development, 
Startups, 
Technology
Categories Via RSS |
Business, 
Technology
Publication Date |
Apr 11, 2019
Episode Duration |
00:17:51

Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale, we sat down with Segment's VP of Marketing, Hollie Wegman, to get a behind the scenes look at how marketing helped them grow to a $1.5 billion dollar valuation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale, we sat down with Segment's VP of Marketing, Hollie Wegman, to get a behind the scenes look at how marketing helped them grow to a $1.5 billion dollar valuation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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