As the 2020 pandemic continues to threaten America’s small businesses, it makes sense to talk with people who are saving them, by serving them through technology.

My guests today do just that. They are Ross Buhrdorf, CEO & Founder of ZenBusiness, and his colleague Lamine Zarrad. Lamine, who is SVP of Financial Services, was a guest on Barefoot Innovation last year, when he was CEO of Joust. Joust was acquired by ZenBusiness earlier this year.

In our conversation, Ross and Lamine explain that their target market is service businesses with zero to ten employees. They explain that, in order to thrive, these little enterprises need to digitize every aspect of their activity, from marketing to legal to finance. Reflecting a pattern that I’m seeing everywhere, ZenBusiness is seeing the demand for this digitization soaring in the pandemic, which is driving activity of all kinds into digital and online channels. I’ve been saying that, in finance and financial regulation, we’re seeing a decade of technology adoption and innovation squeezed into a few short months.