Episode Summary: In this episode of the L3 Leadership podcast, Doug has a conversation with Jesse Cole, the founder of Fans First Entertainment and The Savannah Bananas, about his new book, Fans First.About Jesse Cole: Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick.5 Key Takeaways:1. Jesse catches up listeners on what has happened in his life in the past year and a half. 2. He shares what his main inspiration is  for trying out new ideas.3. Jesse talks about his new book, Fans First. 4. He gives advice to listeners about how to grow their confidence and be their biggest fans.5. He shares what the most rewarding part of owning The Bananas is for him. 

Quotes From the Episode:“How can you experiment with ideas faster?”“If you want to create fans of other people, you better be your biggest fan of what you do.”“How you do anything is how you do everything.”Resources Mentioned:Fans First by Jesse ColeBananaland on ESPNCameron HughesConnect with Jesse:Website | Twitter | Facebook | Youtube