For most startup founders, they are guided by the advice to never give up. For Sarah LaFleur, the  CEO of M.M. LaFleur -- a Luxury-Quality Clothing company via a Seamless & Direct-To-Consumer Stylist Experience that takes the work out of dressing for work -- her own mantra amounts to this: when it scares you just keep going. She joins Socialfly co-founder Courtney Spritzer for a conversation about building her business and career, and her journey to success. Plus, a surprise and a brainstorm.

In this episode:

• How Sarah transitioned from a finance career to following another calling—filling a need for high quality business clothing for women —with better quality and a better  experience
• The challenging path of raising money
• Launching a company at trunk shows
• How her business model evolved after a wake up call
• How M.M. LaFleur lives by ten Values every day
• How Sarah and her team successfully and positively navigated the departure of a co-founding executive
• And—the launch of a campaign inspired by a fourth grade teacher that features women of political influence, and asks the question:  What are You made Of?