Today, The Wealthy Speaker Podcast is being brought to you by the Inner Circle Mastermind.  Want to earn higher fees, book business at leading industry events and set your business up to scale?  That’s The Inner Circle Mastermind program—a 12-month, time-tested program designed to help you lay down a foundation, accelerate and scale your business!  If you want to be above average and you want to have a coach at your side, drop me a line through this contact form and I’ll send over the details. On this episode of The Wealthy Speaker Podcast we are talking about technology and how it relates to sales.  Sam Richter is with us to talk about how taking time to do a little research will go a long way with a prospective client. Considered one of the world’s foremost experts on sales intelligence and digital reputation management, bestselling author Sam Richter, CSP delivers highly entertaining presentations to audiences worldwide. Sam has been featured in thousands of articles, and he has won numerous awards including a Gold Award at the International Film Festival and a Codie-Award, the ‘Oscars’ of the software industry. Sam serves on the Board of Directors for numerous technology companies, he is a member of the Business Journal’s Forty Under 40 list, and he is a past finalist for Inc. Magazine’s Entrepreneur of the Year. In 2017, Sam was inducted into the Minnesota Speakers Hall of Fame.   The new rules of business are very simple: to win, you not only have to be “interesting,” you also have to be genuinely “interested.” To win, you not only have to be “found,” you also need to control what the other person “finds.”  Sam will talk about how to put yourself at the top of the list when clients are looking for a speaker!   Listen the podcast below: Highlights you won’t want to miss: * The power of knowing about your prospect.  5:35 * How to use intel as a speaker.  9:15 * Inside secrets to search engines.  12:30 * Gaining the competitive advantage.  16:35 * Real life examples.  22:30 * Search engine tips.  27:20 * The results.  37:35 If you would like some great ideas on how to gain an advantage in the selling yourself to prospective clients, you can’t afford to miss this episode! Podcast Resources: Learn more about Sam Richter, HERE Connect with Sam on Facebook, Twitter, or LinkedIn Grab Sam’s Free Trial (as mentioned in this episode). Use Code: SPEAKER Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.