SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin
Publisher |
SaaStr
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Dec 14, 2022
Episode Duration |
00:27:59

There are so many interesting things everyone selling to SMBs can learn from HubSpot. Don't miss this talk with Hubspot's and SaaStr's CEOs Yamini Rangan and Jason Lemkin where they'll dig into how HubSpot is growing a stunning 41% year-over-year at $1.7 Billion in ARR. 

Yamini and Jason discuss:

-why Hubspot chose to "take a step backward" by moving from sales-led to product-led -why focusing on free makes your product better -the importance of having multiple products -why NRR should be a North Star metric for SaaS businesses -working with partners -international expansion and localization: why less is more

 

Full video: https://youtu.be/sNU4h7LpHOI

 

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