Podknife - SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson by The Official SaaStr Podcast: SaaS | Founders

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SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson

Podcast |: The Official SaaStr Podcast: SaaS | Founders | Investors
Publisher |: SaaStr
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Investing,; SaaS,; Startups,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Nov 30, 2022
Episode Duration |: 00:27:21

SDRs are the most efficient channel for predictable B2B pipeline generation, but successfully scaling a team isn't easy. This session will cover the pillars of effectively recruiting, training, aligning, and empowering SDRs from the early stages of revenue through a global operation. Lars Nilsson has designed and built 25+ SDR operations at B2B SaaS software companies, and currently leads Snowflake's 200+ SDRs. Come have a listen to what all the buzz in SDR-Land is about!

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