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SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover
Publisher |
SaaStr
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Oct 26, 2022
Episode Duration |
00:23:45

The rapid proliferation of cloud services has added to overwhelm among enterprise workers. Over the years, Grammarly has learned effective strategies to stand apart with users and business decision-makers while channeling customers’ needs, whether in customer support, sales, HR, and marketing. CEO Brad Hoover shares the customer-centric principles and lessons that he has learned in growing their user base to tens of millions of enterprise and individual customers, with teams from Accenture to Zoom.

 

Full video: https://youtu.be/zoyxXSYeZhM

 

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