Podknife - SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko by The Official SaaStr Podcast: SaaS | Founders

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SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

Podcast |: The Official SaaStr Podcast: SaaS | Founders | Investors
Publisher |: SaaStr
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Investing,; SaaS,; Startups,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Nov 30, 2021
Episode Duration |: 00:25:44

The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software.

Blog post & video: https://www.saastr.com/the-state-of-software-buying-from-smb-to-enterprise-with-g2s-cmo/

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