S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Feb 10, 2017
Episode Duration |
00:27:34
From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off

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