First aired: 6 Jan 2022

Lena Nahlous interviews poet and theatre producer Zainab Syed, who tells us about how she successfully engaged Muslim communities in Western Australia. The episode focuses on Performing Lines WA’s staging of Layla Majnun, a solo show devised by diverse and emerging artists from WA and featuring US Farsi scholar and storyteller Ustaadh Feraidoon Mojadedi. Zainab reveals how she brought in both Muslim and non-Muslim audiences in huge numbers by considering everything from venue and staff training to strategic marketing.