Podknife - S2E6 - How can a Professional Zebra Skyrocket your Marketing? by (don't) Waste Water!

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S2E6 - How can a Professional Zebra Skyrocket your Marketing?

Podcast |: (don't) Waste Water!
Publisher |: Antoine Walter
Media Type |: audio
Podknife tags |: Interview,; Science & Medicine,; Water
Categories Via RSS |: Natural Sciences,; Nature,; Science
Publication Date |: Feb 17, 2021
Episode Duration |: 01:06:37

with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer

💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.

What we covered:

🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry

🍏 How marketing changed - or shall change - to move away from product marketing

🍏 What the shift of paradigm customer-centricity involves actually means for water marketers

🍏 3 Practices water marketers should stop at any cost, and right away!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥

➡️ Send your warm regards to Björn Otto on LinkedIn.

➡️ Get the Full Story (including infographic and full transcript) here.

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