Have you ever invested heavily in a new product or service for your customers only to find they didn't buy it? Have you ever put in a lot of effort into getting someone a gift only to find that their response was lukewarm? Would you like to be less wrong in your relationships at work and at home? Today I will share some surprising stories, some counterintuitive research that I've been reading, and some actionable advice. By the end of this episode, you will be able to improve your use of time and resources by increasing your empathic accuracy.  Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com