As a lifelong amateur baker, Laurel Gallucci had to remove gluten, dairy, and refined sugar from her diet when she was diagnosed with the autoimmune disease Hashimoto's. She had to re-learn how to eat, and applied this newfound knowledge to her love of baking. Eventually, Laurel teamed up with her partner Claire Thomas to create Sweet Laurel Bakery, an Instagram and marketing phenomenon that has lead to two cookbooks and brick-and-mortar bakeshop in the Palisades Village. Tune in to hear Laurel discuss the origins of Sweet Laurel (hint: branding came before business) and how her business is presently scaling to cater to its rapidly growing, niche fan base. Keep up with Laurel at @sweetlaurelbakery, and don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!