Podknife - S1 Ep4 | The Birth of SponCon by Rigged

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S1 Ep4 | The Birth of SponCon

Podcast |: Rigged
Publisher |: Critical Frequency
Media Type |: audio
Podknife tags |: History,; Public Relations,; Science & Medicine,; Social Sciences,; Society & Culture
Categories Via RSS |: Documentary,; History,; Science,; Social Sciences,; Society & Culture
Publication Date |: Nov 16, 2021
Episode Duration |: 00:29:59

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices

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