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S1-10 / The Magic of Framing: Same Facts, Different Story
Publisher |
Geekdom Media
Media Type |
audio
Podknife tags |
Advertising
Business
Technology
Categories Via RSS |
Business
Business News
Tech
Publication Date |
Aug 27, 2018
Episode Duration |
Unknown
Stories are the most powerful way to install an idea into the mind. Stories work because they take a set of facts and add them up, e.g., �frame� them into a distinct point of view--a way to make sense of the world. With the same set of facts, we either see a freedom fighter or a terrorist, a hero or a villain�all from the frames our stories give us. Branders live or die by turning facts into frames. Here is the magic of framing. The Brand Brothers - www.brandbrothersshow.com

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