Teresa Muehlenkamp is a brand marketer building multi-unit brands at scale in the restaurant industry.  Teresa’s approach to marketing is rooted in building meaningful relationships across a brand’s marketing eco-system at scale. Independently consulting for the past five years for regional brands like El Pollo Loco and Andy’s Frozen Custard, she draws from 12 years of experience working for Panera Bread as Director of Brand Marketing and Catering Marketing. Teresa believes that it should always be about the customer. In this episode, Teresa emphasizes that to deliver a big win, always connect emotionally with the customer and find the strategy & build on it. Listen to Teresa to see for yourself how to Win Big, by getting out of your own way. Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.