Podknife - S01 Ep05: Architecting a Unicorn: SEO & IA at Envato by True North

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S01 Ep05: Architecting a Unicorn: SEO & IA at Envato

Podcast |: True North
Publisher |: Loop11
Media Type |: audio
Podknife tags |: Arts,; Business,; Design,; Interview,; Management & Marketing,; Technology,; User Experience
Categories Via RSS |: Arts,; Design,; Technology
Publication Date |: Jul 25, 2016
Episode Duration |: 00:17:34

Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

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