With a mission to bring fiber to the market in a way that is not only healthy but delicious, Rusty Jones designed a water brand that “works for you” and that has disrupted the industry, pioneering the blend of health conscious hydration with the crucial need to add fiber to our diets. Rusty and the Hello Water team believe that this product is not just a product--it’s a message with a mission, adding value to the market and bringing a better tomorrow to society. Rusty shares the highs and lows of building his business, a scary moment that proved his team would do anything to make sure they succeeded, and he relives a chance encounter on a plane that showed that they had created something incredibly important and more impactful than they even could have ever imagined from a brand that started with a simple word: Hello.

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