Global film audiences have generally heard of Bollywood and come to associate that as the dominant Indian film industry. But in recent years, Tollywood, another film industry from a part of India where the Telugu language is spoken, has been making a huge mark in and outside of India.

The film “RRR,” which came out at the end of March, has grossed over $130 million worldwide, making it the third highest grossing Indian film of all time.

According to film critic Siddhant Adlakha, part of the appeal of Tollywood is that its films are even flashier than Bollywood’s, and audiences share celebratory communal experiences seeing them in theaters.

The Takeaway speaks with Adlakha about what the success of "RRR" signals for the future of Tollywood.