Podknife - Rory Sutherland by The PRovoke Media Podcast

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Rory Sutherland

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Mar 17, 2016
Episode Duration |: 00:58:48

Ogilvy & Mather UK vice-chairman Rory Sutherland makes a highly-anticipated appearance on the Echo Chamber PR show. In conversation with Arun Sudhaman, Sutherland explores why behavioural economics is of critical importance for companies seeking to understand why people make decisions, and addresses the "fetishization of data". Sutherland also discusses the rise of Donald Trump, the Brexit campaign and why emotional arguments matter more than rational ones.

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