Robert Goetz was a successful CFO of an international plastics company, but decided to follow his heart and take over his family business, BAM Cases. BAM has been the world’s most innovative instrument case manufacturer for over 40 years, and Robert has really taken the company to the next level over the last 10 years since he’s been in charge.

Really cool stories about how the company started and his family’s 150 years in the music industry, inside secrets behind how BAM’s cases are so light and how they offer such great protection, why you can throw the case in a swimming pool without getting your guitar wet, little details BAM considers that other case manufacturers completely ignore... BAM’s unique and proprietary tracking device which monitors location, temperature and humidity - no matter where you are or how far your guitar might be away from you - even across the world. Being an optimist vs. being too optimistic, most important lessons learned, more. Great guy who really cares about his employees and his customers and has made some hard decisions to be consistent with this philosophy.

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