This week, the fashion capital of the world becomes the sporting capital of the world with the Summer Olympics kicking off in Paris, France.The world's best athletes will be outfitted in premiere designs which not only make them look good, but also help them compete at the highest levels possible. Name brand sponsors dress the Games and the players head to toe.Louis Vuitton designed special trunks to carry the medals. Rihanna's Fenty Beauty created a designated makeup look for volunteers. Even the underwear athletes wear is provided to them – by Kim Kardashian's company Skims. When Olympic swimmer Katie Ledecky dives into the pool, she'll be wearing a suit from apparel brand TYR, with lab-tested technology to make her glide as smoothly as possible. We discuss how what athletes wear affects their performance. Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy