High deductible health plans have shifted a significant financial burden to patients, requiring new strategies for healthcare providers to collect payments. In this episode, Chris Cox, Chief Strategy Officer at iVitaFi, talks about his experiences with debt management and the challenges faced by hospitals in collecting payments. He explains how iVitaFi helps healthcare providers by offering non-recourse financing options that improve patient accessibility and reduce financial burdens for hospitals. Chris discusses the impact of high deductible health plans and the importance of digital transformation in healthcare, emphasizing the need for a patient-first approach and the potential role of AI once foundational digital systems are in place. He also shares insights on overcoming challenges like launching during the COVID-19 pandemic and highlights iVitaFi's commitment to providing 0% interest loans to patients. Tune in and learn how innovative financing solutions can enhance healthcare accessibility and streamline revenue cycles! Resources:  Watch the entire interview here. Connect and follow Chris Cox on LinkedIn. Learn more about iVitaFi on LinkedIn and their website.