Learn how to lead with resilience during times of uncertainty.

Summary: Resilient Leadership

Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:

• Find pieces of gold in the present landscape “the new normal”
• Expand your mind to expand your reach
• Focus on the things you can change (while staying out of busy-ness)
• Promotion in this strange, new world

Resources Mentioned

• Marketing Rebellion by Mark Schaefer (book)
• Learn more about this with management training than can help you adapt to new times applying new practices

Related Episodes

• Show up with Empathy & A Growth Mindset with Maria Ross
• Crisis Marketing with Jeremy Miller
• How to Implement Agile to Pivot Quicker with Rose Désauguste

Show Notes

[1:21] – What is Resilient Leadership, Expand vs Contracting and Focus on things to change

[3:14] – Human 2 Human Marketing is actually winning

[4:10] – Resilient Leaders reset on a daily basis and take care of their personal needs first

[5:27] - Be expansive in your thinking when the market is contracting

[6:12] – Resilient leaders are reflective and revise your vision to meet current demands

[7:11] – Resilient leaders gain momentum from what is right and positive happening around them

[8:07] - Focus on the back end of your business right now so it's running smooth, then when you get back into an uptick you have an optimized

Continued...

[9:08] – Get a pulse on the feelings and emotions of your actual clients, listen and reflect

[10:33] – Resilient Leaders also pivot into market conditions

[12:36] – Resilient leaders produce quickly keeping in alignment to the true North of your business

[14:05] – Resilient Leaders promote with humanity

[16:32] - As a small business, stay tuned into what it is that the humans want because your customers are all humans

[17:37] – Reach customers on a human level as they feel valued as individuals, they understand your product and how your product helps them specifically

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