Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.

Listen for:

• How Alyssa found this beat
• What Alyssa looks for in a story
• How to become a source for Alyssa and other marketing/advertising-focused publications that cover podcasting and audio
• Information on the Sounds Profitable Summit at Podcast Movement Dallas
• Where to find our other podcasts, La Descarga, The Download, and Sounds Profitable: The Narrated Articles
• An update on our podcast slate at Sounds Profitable and a tease of what’s to come

Here’s our favorite idea from this conversation: we need subject matter experts who are not just well-versed in their own product or company’s capabilities, but who also know how their product/company relates to and fits in with the larger audio landscape.

Links:

• Bryan Barletta
• Arielle Nissenblatt
• Alyssa Meyers
• Marketing Brew
• Sounds Profitable Summit at Podcast Movement
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast

Credits:

• Hosted by Bryan Barletta & Arielle Nissenblatt
• Audio engineering by Evo Terra
• Executive produced by Evo Terra of Simpler Media
• Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.