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Submit ReviewSelling is more than just pitching your product. John Livesay’s guest today is Jim Cathcart, a professional speaker, Hall of Famer, and author of Relationship Selling. In this episode, Jim explains how effective selling combines the elements of storytelling and relationships. Did you know that consumers are guided by their feelings when they purchase? That’s right! So if you’re empathetic to your customers and you have a relationship with them, efficient selling becomes easier for you. Want more strategies on relationship selling? Join in!
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