Cyd Tetro’s career has always been at the intersection of innovation and customer experience, and now as the CEO of Brandless, she’s bringing the best health and wellness products to market in a more affordable and sustainable way.  In our conversation, Cyd offers so much wisdom about market research, business strategy, and staying focused as an entrepreneur. She gets into the details about how to elevate your customer journey and avoid common product development problems. Cyd also extracts some lessons from products that didn’t take off like she thought they would and shares what she would do differently in hindsight.  IN THIS EPISODE, WE TALK ABOUT: The key element of building successful products Using data to make informed decisions and to pivot  What you should include in your business growth strategy this year  How to incorporate multiple channels of revenue into your brand  Two companies that are really nailing the customer journey right now  What Cyd and her team look for when acquiring companies for Brandless  The incredible impact and reach of Cyd’s non-profit, Women Tech Council  RESOURCES Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH CYD Follow Cyd: @cydtetro  Connect with Cyd on LinkedIn: Cydni Tetro  Follow Cyd on Twitter: @cydtetro  Follow Brandless: @brandlesslife  Shop Brandless: brandless.com  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business