Podknife - Rebuilding the ICP - with Wonder's Guy Cohen by How to Win

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Rebuilding the ICP - with Wonder's Guy Cohen

Podcast |: How to Win
Publisher |: Peep Laja
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Oct 23, 2023
Episode Duration |: 00:23:59

This week on How To Win: Guy Cohen, CEO of Wonder an on-demand secondary research platform. They built the company to 8M in revenue, realized their ICP was wrong, tore it down and rebuilt again. That's what we break down in this episode.

Key Points:00:02:29 Failed many times, learned hard lessons, narrowed target.00:04:28 Innovative marketing approach convinces lighthouse customers.00:09:12 Canaries told us we were wrong, now what?00:11:02 SMB business scaled pre-COVID but had issues.00:14:54 Friction, pricing, and quality debated; race against time.00:18:27 AI: Extinction risk or growth accelerator?00:22:37 Voice to customer, sales, mistakes, choosing, committing.00:23:40 Closing thoughts.

Mentioned:Guy Cohen's LinkedIn WonderMy Links:

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