Podknife - Rebranding From Physical to Digital - Ashley Souza of Crabtree & Evelyn by Beauty Is Your Business

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Rebranding From Physical to Digital - Ashley Souza of Crabtree & Evelyn

Podcast |: Beauty Is Your Business - beautytech and beauty innovation
Publisher |: MouthMedia Network
Media Type |: audio
Podknife tags |: Business,; Careers,; Fashion & Beauty,; Interview
Categories Via RSS |: Arts,; Business,; Fashion & Beauty
Publication Date |: Apr 22, 2021
Episode Duration |: 00:31:40

On "Beauty Is Your Business" podcast, Chief Branding Officer Ashley Souza shares the inside scoop on Crabtree and Evelyn's recent rebranding, the move from physical to digital, and the launch of four new collections thus far; Evelyn Rose (a reinvention of a historical collection), Crabtree (inspired by gender neutrality and shareability), The Gardener’s (more artisanal, story led), and Bali (inspired by Ash and the brand’s trip encompassing the culture).

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

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