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https://www.engati.com/cx-community/reactive-to-proactive-customer-success
Kristi Faltorusso, VP of Customer Success at ClientSuccess, Founder of CS Real Simple, and Award-Winning Customer Success Executive tells us if the development of Voice of the Customer (VoC) programs and CX measurement frameworks is beneficial. She also tells us why it is hard to switch from a reactive Customer Success model to a proactive one.
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