Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.

He's also someone I met last year and adored from the get go.

As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.

And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you.

He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately.

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