What if you could get everything you need for your home, online, from one company that has everything, from bedding, linens, lighting, furniture, and more…but each category is actually its own brand, managed by the umbrella company. It’s all seamless and coordinated, with the consumer getting the benefit of buying from multiple brands—-when those brands are all talking to one another. 

Ran Reske, Co-Founder of Resident, joins Rebecca Fitts and Chris Hansen, and he shares how this isn’t just a great consumer experience that can change your life -- it’s a fascinating retail concept in motion with Resident that makes the most out of the hardest part of retail: customer acquisition. If you can outpace, and out-experience, the competition by keeping all the needed brands under one umbrella, you’ve got a great chance of more sales with that customer once they’ve been acquired. 

What’s more, like a hive mind, internal partners act as agencies, and talk to one another in a. coordinated way. With this model, and the fact that the direct to consumer online furniture and home goods market is still wide open and ready to be conquered, the opportunity is massive. 

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