Podknife - Raising Prices 50X - with indinero's Jess Mah by How to Win

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Raising Prices 50X - with indinero's Jess Mah

Podcast |: How to Win
Publisher |: Peep Laja
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Nov 20, 2023
Episode Duration |: 00:22:30

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.

Key Points:

01:45 Pivoting to a new customer segment willing to pay more03:00 Combining QuickBooks, Mint.com and luxury concierge service04:15 Seeing product issues by observing customers use it08:00 Focusing on customer health and early churn indicators10:30 Customizing marketing and sales for each vertical16:15 Replacing yourself earlier as CEO with a more experienced leader

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