Are you curious about what it takes to build a standout brand and make meaningful connections? In this episode, I chat with Michelle Cordeiro Grant, the founder of Gorgie, a wellness-focused energy drink. Michelle shares the mindset shifts that helped her succeed, transitioning from working for major brands to launching her own. She opens up about how you can leverage community-led growth, especially through in-person connections that drive loyalty and excitement around your business. Get ready to build a brand that people love! Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial.  HIGHLIGHTS 00:00 Meet Michelle Cordeiro Grant, founder of Gorgie. 07:30 How building genuine connections propels your career. 14:30 Tips to navigate your zone of genius and delegate with confidence. 21:15 How do you balance rapid growth with sustainable scaling goals? 25:15 Ways to build community before launching a product. 30:45 Tips for creating a scalable product that resonates with audiences nationwide. 36:15 Michelle’s top tip to build ambassador and influencer programs that grow your brand. 45:45 How do you balance the passion for your business with personal life priorities? 50:15 Michelle’s advice for new entrepreneurs on finding the right mentorship. 53:00 What are your plans for Gorgie in the coming years? RESOURCES Get gorgie HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness Follow gorgie: @getgorgie