Musicians are increasingly becoming their own managers, promoters, bookers, and agents. And with YouTube, Twitter, Facebook, BandCamp, and dozens of other ways of staying in touch with their audience, the concert never stops. There’s no way to put a dollar value on this engagement, but that doesn’t mean that it’s not worthwhile. How are artists building an audience, completely outside of their music, simply by opening up online? Nancy Baym — author of the recent book Personal Connections in the Digital Age, Professor of Communications at University of Kansas, and all around music aficionado — joined me this week to talk about how fans are building genuine relationships online and how artists are able to thrive because of them.