In this interview, Jane Friedman and I discuss the top publishing trends for 2016 and how you can make the most of the opportunities available. In the intro I mention Amazon's embeddable Kindle previews, 24 Symbols partnership with Facebook, as well as updating on my personal news. As conference season starts soon, I'll be at Smarter Artist Summit, Digital Commerce Summit and London Book Fair. The corporate sponsorship for this show pays for hosting and transcription. This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna Jane Friedman has over 15 years experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She teaches publishing at the University of Virginia and is an international speaker and author. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. * You can read Jane's post on 2016 trends in publishing here which provides many of the links that we discuss * Why the rise of mobile reading is so important, both in the US and also in developing markets. How authors can get their books for sale on mobile devices, and also discoverability possibilities on mobile devices. Dominance of phone manufacturers in various markets e.g. iPhone in China, and in-app purchases vs browser purchases. How Amazon will continue to own the early adopters who jumped in to the Kindle eco-system but readers coming into digital now might go straight for more ‘native' phone readers like iBooks. The possible shifts for physical bookstores and integration with mobile, and considerations for BN Nook. * Thoughts on Google Android for mobile and Google Play for books and what we hope might happen after the purchase of Oyster subscription service. Google Loon and bringing streaming internet to everyone on the planet – which will impact ecommerce on an even greater scale. So perhaps Google's impact is in these huge moonshot ideas, not ebook sales. * On Kobo's development. Rakuten (who own Kobo) also bought Overdrive in 2015 which brings ebooks and audiobooks to libraries, so hopefully this will be integrated into Kobo in 2016. Plus, when digital-reader.com/2015/12/11/95001/">Flipkart gave up on ebooks in India, they sold their customer base to Kobo,